Vegan Makeup – Exciting Vegan Beauty

Vegan Makeup

If you’re new to vegan beauty then you may be wondering what it is that qualifies a product to be vegan friendly, if so, this following paragraph is for you. If you’re a vegan beauty aficionado just on the hunt for any new beauty must haves, or to find out what other vegan beauty items people love, then scroll on down!

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What makes a product Vegan?

In order for a beauty item to be considered vegan it needs to come from a cruelty-free company (does not test on animals) and must not contain any animal ingredients and/or animal-derived ingredients.

Therefore it must be free of these ingredients:

  • Honey
  • Beeswax
  • Lanolin
  • Carmine
  • Gelatin
  • Albumen
  • Cholesterol
  • Collagen
  • Guanine
  • Keratin

This is not an exhaustive list.

Fully Vegan Brands

Milk Makeup

Milk Makeup has exploded. With it’s cool, every girls vibe, it’s minimalist packaging and its ease of use products, it is a brand that appeals to many. What’s even better? It is fully vegan and cruelty-free.

Here are some of my hero makeup items from them!

Milk Makeup Lip And Cheek Tint Vegan Makeup
Milk Makeup Lip And Cheek Tint

The Lip & Cheek is a cream blush/bronzer which comes in a twist-up stick. Simply swipe and blend for a healthy glow.

Lip & Cheek £20.50

Milk’s brow gel adds definition, grooms brows and with its micro fibres adds fullness to natural hairs. It also comes in a whopping 8 shades! I am a fan.

KUSH Fibre Brow Gel £15.00


Elf Makeup is Vegan, 100% cruelty-free and paraben-free.

Bite Sized Eyeshadow Palette, these are great palettes with four shadows with a mix of matte and shimmers. The palettes come in a range of 8 colour-ways and are a complete bargain!

ELF bite sized eyeshadow palette
ELF Bite Sized Eyeshadow Palette

Bite-Sized Eyeshadow Palette £3.00

Cameo Concealer, a long-wear full coverage concealer to help conceal any unwanted darkness. Comes in 29 shades!

16H Cameo Concealer £6.00

Elf’s Baked Highlighter is a gorgeous highlighter to add light to the face. Even better, it’s affordable.

Baked Highlighter £5.00

Dark Circle Concealer perfect for correcting blue tones and unwanted pigmentation across the face. This product is currently on offer.

Dark Circler Concealer £7.50 – £3.75

Born To Glow Foundation is a beautifully, hydrating glowy base. Medium coverage and natural finish, call me a fan.

Born To Glow Foundation £10.00

Vegan Products

The Body Shop

“Did you know that around half of products from The Body Shop are 100% vegan? You can find vegan skincare, body care and haircare products, as well as vegan make-up, across our bestselling collections. That means you can shop superstars like our Drops of Youth™ Sleeping Bouncy Mask, Oils of Life™ skincare range and many iconic body care products, confident that they’re formulated entirely without animal-derived products.” -The Body Shop

The Body Shop Fresh Nude Vegan Foundation
The Body Shop Fresh Nude Vegan Foundation

Fresh Nude Foundation, a high street foundation that is reminiscent of Nars Sheer Glow (and it’s vegan)… I thought you’d thank me for that. Simply put, it’s delightful.

Fresh Nude Foundation £16.00

All In One Cheek Colour, radiant powder blusher available in 5 shades to complement all skin tones.

All-In-One Cheek Colour £8.00

Shade Adjusting Drops, think like a professional makeup artist and adjust your foundation to suit your skin perfectly. These Shade adjusting Drops allow you to lighten or darken your foundation as required, no more needing two different foundation shades as the seasons change.

Shade Adjusting Drops £11.00


Beauty Bay

At the beginning of the year Beauty Bay launched its own range of skincare and makeup. Here’s a couple of great vegan options.

EYN Nude 16 Colour palette, an eyeshadow palette of lovely nudes to suit many. Perfect for natural eye looks.

EYN Nude 16 Colour Palette £10.00

Brilliance Bouncy Beam Highlighter palette contains four shades to highlight to your heart’s content!

Beauty Bay Brilliance Bouncy Beam Highlighter Palette £12.00


A collection of vegan eyeliners from the brand that knows how to do eye products!

Eyeko waterproof vegan mascara
Eyeko Waterproof Mascara

Eyeko Skinny Liquid Eyeliner – Black £16.00

Eyeko Fat Liquid Eyeliner – Black £16.00

Eyeko Yoga Waterproof Mascara £19.00

Vita Liberata

Vita Liberata’s Body Blur is an amazing skincare cream that blurs and beautifies your skin. Made for your legs it is perfect to enhance your skin and the great news is that it’s also vegan. So when they launched their Beauty Blur I was very excited! It is a “multi-purpose skin-tone optimiser that envelops skin with a natural-looking sun-drenched tint whilst also serving as an imperfection-blurring, skin-finishing HD primer for flawless skin.”

Vita Liberta Beauty Blur Vegan Beauty
Vita Liberta Beauty Blur

Vita Liberata Beauty Blur Sunless Glow £32.50

Vita Liberata Body Blur £29.95

Victoria Beckham Beauty

Victoria Beckham Beauty had a very successful launch last year. Promising ‘clean’, luxurious beauty with sustainability to boot. There products are simply put, beautiful. They have a number of vegan offerings, my top picks are:

Victoria Beckham Beauty Eyeshadow Palette
Victoria Beckham Beauty – Smokey Eye Brick

The Smokey Eye Brick, an eyeshadow palette small enough to fit into any handbag, yet contains a whopping amount of product that is of a great quality.

Smokey Eye Brick (Royal/Tuxedo) £48.00

The Satin Kajal Liner is smokey and smudgey all you could want from a true kajal liner.

Satin Kajal Liner (Black/Bronze) £20.00

For sparkly eyes in a flash look no further than the Lid Lustres. Available in a delicious range of shades.

Lid Lustre (Onxy/Blonde/Mink/Midnight) £28.00

A full list of their vegan-friendly products can be found here.

And here’s a Victoria Beckham Beauty review!

At present, 20% of all VBB sales go towads COVID-19 relief efforts.


Hourglass has a full selection of products which are vegan and pledge to be fully vegan by the end of 2020!

Hourglass Veil Mineral Primer is one of the most beautiful primers. It makes your skin feel like satin, smooths pores and hydrates while helping makeup last longer. The downside, it’s pricey.


Hourglass Mineral Veil vegan makeup primer
Hourglass Mineral Veil primer

Hourglass Veil Mineral Primer £49.00

Ambient Lighting Edit These powders create the most beautiful diffused glow to the skin. They are a cult Hourglass product and in this palette you get highlighting, bronzer and blush shades.

Ambient Lighting Edit Ghost £75.00, currently reduced £52.50

Here is a list of all of their vegan products!

B. Superdrug

Superdrug is leading the market when it comes to vegan beauty and the high street. New brands to the Superdrug family tend to be vegan and of course cruelty-free and Superdrug’s own makeup and skincare range B. is a great example of a retailer showing how it’s done.

B. Long-Wear  Brow Cream

An easy to use brown cream which is long-lasting and smudge-proof.

B. Long-Wear Brow Cream £5.99

B. Superdrug Brow Cream
B. Superdrug Brow Cream

B. Luminous Silk Lipstick is a super hydrating lipstick which comes in 8 shades.

B. Luminous Silk Lipstick £6.99

Beautiful blusher which comes in 8 shades, catering for every skin tone. These blushes help give a beautiful freshness to the skin and are wonderfully easy to use.

B. Blusher £7.99


Linda Hallberg

Love keeping up with the latest trends? Then why not try Infinity Glass by Linda Hallberg. It’s a multi-use gloss that can be used to achieve a glossy eye, glass skin (think Korean makeup trends) or a dewy highlighted cheek.

Linda Hallberg Infinity Glass £23.00


Spectrum Dark Matter Mascara £12.99 A mascara to add much drama to those fluttery lashes!

Spectrum Zodiac Eyeshadow Palette £29.99 An eyeshadow palette that contains 3 mattes, 3 duo chromes and 3 metalic eyeshadows!

Jillian Demsey

Makeup artist to the stars Jillian Demsey created a stunning cheek tint which is buttery and long-lasting, giving a gentle flush to the skin. Available in 6 shades.

Jillian Dempsey Cheek Tint
Jillian Dempsey Cheek Tint

Jillian Dempsey Cheek Tint £26.50


Close Up Smoothing Pressed Powder is a mattifying powder designed to minimise the appearance of pores while helping control shine. Available in 3 shades.

Nabla Close Up Smoothing Pressed Powder £21.00

Beauty Bakerie

Cake Pop Lippies come in a range of beautiful hues and in both matte and creamy formulas. There’s something to suit all.

Cake Pop Lippies £9.50

Proof Is In The Pudding is a sweet palette of neutral golden tones, perfect for daytime or to amp up for an evening bronzey glow.

Proof Is In The Pudding Eyeshadow Palette £36

Kat Von D

Massively cult, the Shade + Light palette covers all your contour and highlighting needs. Containing 6 shades of varying tones to enhance shadow and light. Palette comes in two colour-ways.

Shade + Light Palette £38.00

‘Dagger Tattoo Liner’ Trooper Black Liquid Eyeliner, a felt tip liner pen to help create a fierce winged eyeliner.

Dagger Tattoo Liner – Trooper Black Liquid Eyeliner £17.00

Lime Crime

Venus XL Eyeshadow Palette is an 18 pan palette with shadows of 4 finishes: matte, metalic, sparkle and glow. Containing beautiful hues of peaches, browns, golds and rusty reds there is something for everyone.


Lime Crime Venes XL eyeshadow palette of browns, rusty reds and pinks.
Lime Crime Venus XL Eyeshadow Palette

Lime Crime Venus XL Eyeshadow Palette £56.00

The Velvetine Liquid Lipsticks are a cult product. One of the first liquid lipsticks to truly make a mark from an indie brand, Lime Crime’s Velvetine’s stay put all day long.

Lime Crime Velvetine Liquid Lipstick £18.00

Revolution Beauty

A lover of lashes? well, Revolution has some gorgeous false lashes. No.4 Feather Wispy Lashes are my pick, even better the lashes are on 3 for 2.

No.4 Feather Wispy Lashes £3.00

Perfect for Spring/Summer a selection of neon nail varnishes!

Revolution Beauty false lashes
Revolution Beauty No.4 False Lashes

Neon Nail Varnishes £4.00 3 for 2

Glass Liquid Skin Makeup Primer is a hydrating primer designer to add illumination to the skin while prepping for makeup.

Glass Liquid Skin Makeup Primer £8.00

Shop all of Revolution Beauty’s Vegan collection here.


Add a bit of sparkle to your makeup with Glitter Goals Liquid Eyeliner. Available in 6 jewel-tone shades.

NYX Glitter Goals Liquid Eyeliner £8.00

Micro Brow Pencil – An uber fine brow pencil which allows for precise application and a lovely natural effect. A winning brow pencil on the highstreet.

Micro Brow Pencil £9.00

Shop the full range of NYX vegan products here.


Color + Light Crème blush and highlight duos are dreamy. Perfect for effortless, dewy, healthy looking skin, these cream duos brighten the complexion and add natural radiance.

Kosas vegan cream blusher
Kosas Crème Blush

Color + Light Crème Blush Duo £32.00

Tinted Face Oil, a hydrating dewy complexion product, provides a medium coverage to the skin while hydrating and leaving a glowy finish. Most suited to normal-dry skin types.

Kosas Tinted Face Oil £40.00


Urban Decay

Urban Decay really has a knocked it out of the park when it comes to catering for its vegan consumers. With vegan makeup available in every category you really can shop till you drop. Better still, Urban Decay makeup is excellent quality!

Some of my favourite products:

The All Nighter Setting Spray is a cult product for a reason. This is a makeup setting spray that does what it says on the bottle. It quite literally holds makeup in place for hours on end. Whether you’re getting married, going to a special event or dancing the night away, this is a setting spray for you.

Urban Decay 24/7 Eyeliner
Urban Decay 24/7 Eyeliner

All Nighter Long Lasting Makeup Setting Spray £26.00

24/7 Glide-On Eye Pencil is a long-wear eyeliner pencil that can be smudged (if worked quickly) and sets to last all day. The pencil comes in many shades for every day wear to bright colours when you want to amp a makeup look up.

24/7 Glide-On Eye Pencil £16.00

Eyeshadow Primer Potion is yet another cult makeup item from Urban Decay. An eyeshadow primer which sets and helps hold eyeshadow all day.

Eyeshadow Primer Potion £19.50

Lipsicks in bright red hues that are vegan? Yes please. Yet another great offering from this brand.

Cream Vice Lipstick £18.00

Check out Urban Decay’s full vegan range here!


Brow Flick, a felt tip style brow definer pen allows for in-depth precision for brow detail. It comes in 3 shades.

Glossier Brow Flick Pen - Vegan Makeup
Glossier Brown Flick

Glossier Brow Flick £15.00

Generation G is a sheer, matte lipstick. Minimal and effortless. Glossier describe it as “A lip color that gives the look and finish of just-blotted lipstick, without the blot.” Available in 6 shades.

Glossier Generation G Lipstick £14.00


Beyond Power Highlighter is a beautiful highlighter from Illamasqua! Finely milled, soft yet impactful. It’s a winner.

Illamasqua Beyond Powder – OMG  £34.00 currently on offer £28.90

Skin Base Foundation is a cult product for a reason. It has a matte to satin finish with is a lightweight finish and makes skin look beautiful.

Illamasqua Skin Base Foundation £33.00

Precision Gel Liner is a fantasiclong-wear gel liner which comes in multiple shades!

Precision Gel Liner £21.00

Here’s a full list of Illamasqua’s vegan products! Illamasqua Vegan products

Lisa Eldridge Lipsticks
Lisa Eldridge Vegan Lipstick
Lisa Eldridge Luxuriously Lucent Lip Colour

The Luxuriously Lucent Lip Colour from Lisa Eldridge is vegan. Now, it’s true, these lipsticks are not that easy to get ahold off. Lisa tends to do a restock once a year and stock flys out but my goodness, they are worth the wait.

You can read my review, which many macro pics to enjoy, here!

Lisa Eldridge Luxuriously Lucent Lip Colour £26.00

Charlotte Tilbury

Charlotte Tilbury has a great selection of vegan-friendly makeup. Some of my favourites are:

Rock N’ Kohl Eyeliner £19.00 this comes in multiple shades and is easy to smudge out into a sexy, smokey line, or perfect into a wing. It stays put and works great in the waterline.

Charlotte Tilbury Colour chameleon Bronzed Garnet - Vegan makeup
Charlotte Tilbury Colour chameleon – Bronzed Garnet

Magic Concealer £24.00 is still a favourite concealer of mine. It conceals well, yet doesn’t enhance any fine lines. You can read my review of it here.

Colour Chameleon in Bronzed Garnet £19.00 The Colour Chameleon’s are just great. Easy, quick, eye makeup down to a tee. The shades are lush and pigmented and they make a great base for other eyeshadow or just to simply wear on their own.

You can find a full list of Charlotte Tilbury vegan-friendly products here.

Soap Brows by West Barn Co

The original Soap Brow company, Soap Brows is the perfect soap in a travel-sized tin to enable you to create the perfect, most fluffiest soap brows.

Soap Brows
Soap Brows

Soap Brows £12.00

Makeup Brushes

Illamasqua Essential Brush Set £80.00

Illamasqua Single brushes are also available here!

Bdelluim Studio Line 12 Piece Eye Makeup Brush Set £46.00

Bdelluim Single brushes are also available here!

Zoeva Vegan Brush Set £53.50

Zoeva vegan makeup brush set
Zoeva vegan makeup brush set

The Body Shop has lots of single brushes available here!

Eco Tools Beaming Bright Face Brush Set £44.90

Eco Tools have many single makeup brushes also available here!

Real Techniques Artists Essentials Brush Set £19.99, currently reduced to £14.99

Real Techniques Enhanced Eye Set £19.99, currently reduced to £14.99

Here’s a link to all Real Techniques brushes: Real Techniques

Spectrum Cosmetics 12 Piece White Marble Brush Set £64.99, currently reduced to £45.49

Spectrum Cosmetics has many brush sets and single makeup brushes available here!

I have used and loved brushes from all of these brands and have brushes from all of them in my professional and personal kits!

Vegan Makeup Roundup

I hope you’ve enjoyed this little roundup of vegan makeup offerings from the highend, highstreet and indie markets. These are just a few of many, many marvelous items out there.

Do you have any favourite vegan beauty finds? I’d love to hear about them! Please share in the comments below!

Exciting vegan makeup! From high end, highstreet to indie brands we have a great selection of vegan beauty to fill your makeup lover hearts!
Don’t forget to pin this post to your favourite Pinterest board via this image!

Follow my blog instagram @amyschapter for lots of makeup pics and updates!

Interested in quick and easy makeup? Then you’ll love my quick makeup products blog post. Look out for my vegan skincare post coming soon!


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