Exciting makeup brands to launch to the UK

New year, new makeup

We’re lucky to have such great access to a pool of beauty as we do in the UK but of course we always want more, (well, I certainly do). We always yearn for that which we can’t have and often for me, that lies over the pond, in brands that are stocked in America. Well, this year we’re lucky, with yet more exciting makeup brands to launch in the UK!

First things first, Flower beauty

Flower beauty is the beauty child of Drew Barrymore and an already successful makeup brand in America. It launched online Superdrug first and will be available in stores from January.
A high street makeup range set to take on the likes of Rimmel, L’Oreal and Makeup Revolution, with no product over the price of £12.99.
The range contains a foundation, concealer, blush and contour palette, and many more. I’m most excited to try the light illusion foundation and the Mix n’ Matte Lipstick duo.

Milking it

Milk makeup is a 100% vegan cruelty free brand with sleek, minimalist and travel friendly packaging.
Milk makeup is all about low maintenance products that blend with ease, a cool, carefree aesthetic which is coming to UK high streets soon. Think cream blushes that blend with ease, brighting serums and colourful lipsticks. I’m very excited to meet you Milk.

For the love of Kate

While Kate Somerville (LA Skin facialist goddess) eased her way into our UK delivery systems perfectly with her launch at online retailer Cult Beauty last February, excitingly the brand is launching this month, in Space NK, both online and in stores! Making, those accidental (read absolutely necessary) spur of the moment splurges all the more easier.
What’s more, Space NK will also be the exclusive retailer for all new product launches for UK customers.
Easy to get a hold of and great products,  things are looking up!


Last but not least. While certainly not a new brand to the UK, Revlon are bringing one of their most popular products of late to us this spring. Revlon launched their candid foundation and concealer in the US at the end of last year to glowing reviews; here in the UK we’ve had to wait. British Makeup artist Katie Jane Hughes did Revlon’s covergirl, Ashley Graham’s (who doesn’t love her? Well, both of them! #Talent) makeup for the campaign and this foundation looks great. Skin like, yet coverage where needed. Patience is a virtue and I’m looking forward to it’s UK launch, which Revlon have told me is in March.


I for one, am very excited about these new additions to our high streets and online retailers. I’ll be back to chat more, once I’ve been shopping…

Exciting beauty and makeup brands launching to the UK
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Edited Milk Makeup is now available at Cult Beauty!

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    1. I’m so excited! Milk hasn’t launched just yet but I may have been shopping at Kate Sommerville and Flower Beauty already… I’m very excited! Glad you enjoyed the post! What is your fav Kate Sommerville product? Any you recommend?

    1. Yes! She’s actually had the brand going for over 7 years now and what’s pretty special is that she’s a majority owner, so she really has put her heart and soul into the brand; it’s not just a collab she’s created with someone. When she talks about Flower Beauty you can really hear the passion behind it (check out Sally Hughes In the bathroom with Drew Barrymore https://youtu.be/V47q_Ru68Zs ). I’m really excited to try Milk too! I’m unsure if it’s coming to stores or just online first, hopefully both and then it will be possible to try before we buy too!

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