Beauty Brands Supporting LGBTQ+ – Pride 2020

LGBTQ+ Ally Beauty Brands

Over the last few years we’ve seen many a beauty brand flash a rainbow over a palette and call it support for the LGBTQ+ community during Pride month but not all brands are true allies. Today I’m separating those who might be cashing in on Pride from the brands who are making a difference and highlighting those who are putting money where their rainbows are. Here are beauty brands who truly support the LGBTQ+ community. Rainbow packaging is cute but action is more powerful.



“For the last 18 years, Kiehl’s has honoured the vibrancy, diversity and artistry of the LGBTQ+ community, culminating in a joyful celebration during the Pride Parade.” Kiehl’s has been the official sponsor of NYC Pride for the past 9 years and have donated $100,000 to The Trevor Project

This year, Kiehl’s have partnered with Just Like Us to help eliminate LGBT+ bullying in schools and are donating £20,000 from sales of the Ultra Rich Face Cream.

Kiehls ultra facial cream
Kiehl’s Ultra Facial Cream *Image Kiehl’s

Just Like Us Limited Edition Design Ultra Facial Cream £26.00

The Ultra Rich Face Cream is £26 and £10 from each pot is donated to Just Like Us.

Face Halo

Face Halo are amazing reusable makeup remover rounds. Simply add water and wipe makeup away! Face Halo are donating 5% of all profits from the Love Is Love collection to The Trevor Project.

Face Halo Pride Love Is Love
Love Is Love Face Halo *Image Face Halo

Face Halo offer free UK delivery. (You can buy the original Face Halo from UK stockists, sadly the Love Is Love collection is not currently available here…yet!).

Face Halo Love Is Love Collection Set Of 3 $25.00

RIKI Loves RIKI by Glamcor

RIKI mirrors are THE must have mirrors for anyone who loves their makeup and beauty. Rechargable, on the go, LED lit, these are mirrors that are set to up any makeup lovers game!

In support of Pride Month RIKI Loves RIKI have created rainbow versions of two of their most popular mirrors the RIKI SKINNY and the RIKI CUTIE. Also on offer, a bundle of both. I already have, and love, the RIKI SKINNY, so have my eyes set on the rainbow RIKI CUTIE!

RIKI CUTIE pride mirror

RIKI CUTIE – PRIDE 2020 £48.59

riki skinny mirror for pride

RIKI SKINNY – PRIDE 2020 £166.01 

riki mirror pride bundle


40% of proceeds from the RIKI PRIDE 2020 LOVE IS LOVE collection go to the Trevor Project that help provide support to LGBTQ+ Youth in Crisis.

Marc Jacobs Beauty

Marc Jacobs Beauty continues to support the LGBTQ+ community by donating to the following charities:
– SAGE: dedicated to improving the lives of LGBTQ+ older adults.
– Le Refuge: dedicated to preventing the isolation and suicide of LGBTQ+ youth by providing shelter and support.


Enamored (with pride) is a collection of 5 lip glosses in a sheer high shine formula. They are tinted and luxurious on the lips.

Marc Jacobs beauty pride
Marc Jacobs Beauty enamoured (with pride) *Image Marc Jacobs Beauty

enamored (with pride) $29

enamoured (with pride £24

Unilever X Superdrug

Unilever and Superdrug have teamed up to donate £50,000 to Switchboard, a charity which runs a LGBT+ helpline. You can pick up limited edition rainbow Vaseline and Simple wipes to support!

Vaseline Rainbow Edition *Image Vaseline

Vaseline Lip Therapy £0.96


Bastise are donating £30,00 to LGBT Foundation with the simple statement “Bastise supports celebrates and supports diversity”.


bastise rainbow edition
Bastise Pride edition *Image Bastise

Bastise Love Is Love £2.99


In celebration of Pride, Morphe has launched it’s Free To Be collection and 100% of the collection’s net profits (a minimum of $50,000) being donated to GLSEN.

The collection includes an eyeshadow palette, setting spray, lip gloss and makeup brush kit.


morphe pride
Morphe GLSEN UP *Image Morphe


morphe pride
Morphe A Better Whirled *Image Morphe




Beauty Brands Supporting LGBTQ+ Pride
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